Here you will find information about Brazilian Airlines, their websites, their history, updates, and also how to book their products, like the Brazil Airpass offered by TAM Airlines, GOL Airlines and Azul LInhas Aereas for those traveling inside Brazil.

The Brazilian airline industry has changed dramatically in the last decade, going from four major players in the 90’s when it had Varig Airlines as its main international flagship carrier followed by smaller players like Vasp, Transbrasil, and TAM at the time a regional carrier.

Founded in 1927, in the southern State of Rio Grande do Sul, Varig became a major carrier with dozens of planes and a worldwide reference for quality service. Visit Wikipedia Page about Varig.

In early 2000, Varig went through a series of restructuring to try to adjust the carrier to the new reality, specially the increased competition from new low-cost carrier GOL, and tariff wars being waged by struggling carriers VASP and Transbrasil. The carrier could not recover, and the company was split in 2005, with GOL acquiring part of the company.

Transbrasil and VASP later went out of business and only two major carriers remained in the sector in Brazil, TAM which became Brazil’s Flagship carrier and GOL, focused on the domestic market and using a low cost model.

In 2008 David Neeleman, founder of Jetblue in the US founded AZUL (Blue in Portuguese), which is growing rapidly and gaining market share from GOL and TAM. Azul merged with regional carrier TRIP, and together already controls 20% of the entire market. Azul went public in the Brazilian and US stock market in April 2017, and is getting ready for a major expansion.

In 2011, GOL acquired Webjet to gain market share and more importantly the valuable slots at Brazilian airports, and on November 2012 GOL shut down the carrier completely, and laid off most its employees.

In 2012, TAM Airlines was acquired by Chile’s LAN Airline and became part of the LATAM Group. The new company is struggling to realize all the promised synergies promised to investors and governments. In the meantime Azul is gaining momentum and market share.

 

Baggage in national flights started being charged June 1st for the first time in Brazil.
Released by Justice for more than a month, the airline Azul will be the first to start charging for
checked baggage on domestic flights. On domestic flights, the company created a new tariff class, called Azul.
Passengers who purchase the ticket in the new fare will not be entitled to carry luggage, only the hand bag of up to 10 kg.
If they decide to check in a suitcase of up to 23 kg, the additional amount charged will be $ 30.
In addition to the charge, the company also announced the reduction of the weight limit of the bags on flights to the United States and Europe.
Passengers who purchase tickets from now on will be able to carry two suitcases weighing up to 23 kg.
Under the old rules of Anac (National Agency of Civil Aviation), companies were obliged to accept two suitcases of up to 32 kg per passenger.
On international flights from Azul to destinations in South America, the checked baggage allowance remains in only one 23 kg bag.
In this case, however, there will be no additional charge.
In case of overweight on domestic flights, Azul will maintain the current policy of charging more per kilo.
The value changes according to the route.
In a flight between the airports of Congonhas, in São Paulo, and Santos Dumont, in Rio de Janeiro, the value is R$ 23 per kilo.
On flights to the United States, the amount charged for excess weight or extra volume will be reduced from R$150 to R$100.
In trips to Europe, the rate drops from €150 (R$ 544) to €100 (R$ 362).
For South America, excess baggage costs R$50 (€50 for flights to Cayenne, French Guiana).
Latam also reduced the luggage weight limit on international flights, also allowing only two bags of up to 23 kg each.
On flights to the United States and Europe, the excess charge varies according to the weight of the bag.
Between 24 kg and 33 kg, the value is US$ 100 (R$ 322). Between 34 kg and 45 kg, the fee charged is US$ 200 (R$ 644).

With the implementation of the measure, Azul will be the first national airline to charge for checked-in baggage.
On the eve of the start of the new rules, however, a federal court injunction prohibited collection.
Anac appealed the judicial decision and was able to release the charge again at the end of April.
After Azul, Gol will be the next to start charging for domestic flights, starting June 20.
During the release of the new measures, Azul addresses the issue not as an additional charge,
but as a discount for passengers who agree to travel without the baggage dispatch.

The problem is that ticket prices vary constantly according to the demand and date of the flights.
With this, it is not possible for the consumer to be sure if there was the discount or not.
A ticket that had the current cost of $500, for example, should be for $470 for those who did not check baggage (a discount of $30).
However, nothing would prevent companies from charging $530 with baggage and $500 with no baggage.
For the user, it would look like a discount, but in fact, there would be no discount, just an extra.

23 May 2017

The re-heating of the Brazilian economy is driven by the attraction of the international market. And, by the movements of the airlines, this should be the tone for the next months. An analysis of Anac’s databases done by Embratur shows that with the United States alone Brazil will gain 25 new frequencies this year.

São Paulo, Rio de Janeiro and Recife are the cities that should receive the flights, which will come from Orlando, Dallas and New York. There will be seven new routes, which will start in May (until December 2017), operated by Latam, Avianca, Azul, American Airlines and Delta.

The attraction of new flights comes with measures to stimulate the arrival of Americans in Brazil, such as the use of electronic visa for entry into the country (besides the United States, visitors from Canada, Australia and Japan).

The president of Embratur, Vinicius Lummertz, affirms that “all these factors encourage the arrival of these visitors to Brazil. We want the foreign tourist to have more and more ways and means to reach our Country and also that Tourism represents the development of the Country” .

 

By Benet J. Wilson – runwaygirlnetwork.com

A job at consulting from Bain & Company in the early 2000s was Claudia Sender’s entry into the aviation industry. She is now among a handful of women around the world holding the position of CEO at an airline.

When Sender was still attending the University of Sao Paulo in 1998, she started her career as a trainee at Bain. She remained there for seven years during which time she consulted for several airlines, including Brazilian operator TAM.

Thereafter, Sender worked for Whirlpool Latin America as part of its strategic planning team and was eventually promoted to vice president of marketing. She spent seven years at Whirlpool “and was given a 360-degree view of a great company”, she says. “An important lesson I learned [there] was to use the consumer’s voice to define how a company develops and delivers its products and services.”

At the end of 2011, she joined TAM “to participate in its association with [Chile’s] LAN and the construction of LATAM Airlines Group”. Then in May 2013, she was tapped to lead the company in Brazil, now known as LATAM Airlines Brasil. Sender was chosen for the job for a combination of reasons. “But in particular, it was because of my experience and track record of consistent results,” she says. The skills learned at Whirlpool proved beneficial, with Sender citing the ability to work “with a wide range of different people in complex environments and a focus on employee engagement” as being key.

Her educational background also provided a solid foundation. Although Sender has a degree in engineering, she felt it was important to pursue her MBA at Harvard University. “As an engineering graduate, I reached the stage where I felt I needed a greater theoretical knowledge of business. I also wanted to gain multicultural experience, interacting with professionals from diverse places and backgrounds, and Harvard was a natural choice,” she explains. “Harvard gave me a solid foundation in business and combined with the cultural experience, the MBA prepared me to deal with diverse business environments.”

That MBA has served Sender well as she tackles the most challenging project of her career: helping with the continued consolidation of LATAM. “It is the largest airline group in Latin America, with six domestic markets in the region. We are leading this mission in Brazil, which is a country full of idiosyncrasies and challenges of its own,” she says. “Our goal is to achieve all the synergies necessary to deliver the customer a new company identity and experience that meets the changing needs of today’s consumer, who values connectivity, technology and efficiency.”

Sender says she’s read a lot about female leadership, noting it’s an important topic in her life. “Companies that have women in senior management positions or on the board tend to perform much better than peer companies that don’t. Diversity adds value, and if companies don’t recognize the need to have different points of view, they will begin to lose consumers and space in the marketplace,” she concludes.

When it comes to gender, there is still bias in the evaluation and choice of leadership, says Sender. “As more men generally evaluate future leaders, unconscious biases can sometimes be formed, which create obstacles for increasing women’s participation in top positions. To improve this, it is important to work to transform the patriarchal nature of society as a whole. It is an evolving process and there is still a long way to go, not only to incorporate more female leaders, but also to harness a culture of diversity.”

Leadership is about preparation, perseverance, competence and hard work, not gender, Sender emphasizes. “Therefore, if business is defined by efficiency and results, diversity – not just gender – can develop in a much more powerful way.”

Sender admires Carolyn McCall, the CEO of EasyJet. “In addition to being one of the first women to lead a large airline, she has done a great job in driving the sustainable growth of her business,” she says.

Her advice for women who want to climb the career ladder in aviation?

“Persevere and learn to work with many different people. Knowing how to listen is also essential.  Aviation is an engaging and challenging business and I have passionate ties to this industry,” she says. “But beyond passion, what makes one strong is humility and being able to learn every day, as well as deal with a whole universe of challenges.”

Tom Jobim Airport

China’s group HNA is purchasing a 51% stake in Rio de Janeiro’s airport from Brazilian conglomerate Odebrecht, which has been tainted by corruption scandals.

The Tom Jobim airport in Rio,  is Brazil’s second busiest airport with around 17 million passengers per year.

HNA runs airlines, airports and hotels among other operations, and in August 2016 it acquired a 23% stake in Azul Linhas Aéreas, Brazil’s third largest carrier, which recently completed its IPO in the Brazilian and American stock markets.

It will hold $8 billion stake in the airport as one half of a consortium along with Singaporean firm Changi Airports International.

HNA will hold a 51 % stake in the airport in a consortium called RioGaleao. The remaining 49% is held by the Brazilian state.

Brazilian President Michel Temer  signed a decree  allowing foreign companies to own 100 percent of local airlines, in a move to increase foreign investments in the country and improve the travel industry and the influx of tourists into the country, as expected by the Tourism minister.
On the news, shares of Brazilian carriers GOL and Azul, which started trading just the day before jumped on the stock market, on expectations that foreign companies or carriers might acquire a major part or the majority of those companies.